When the Pittsburgh Juice Company (PJC) launched its flagship organic juicery in Lawrenceville in 2014, one of the goals was to make organic produce and superfoods more accessible to the surrounding neighborhoods. Four years later, Heirloom Superfood Market represents this goal coming to fruition... and so much more!
Over the years PJC has formed alliances with many admirable health-focused food businesses. We are all driven by the same passion for creating nourishing food from wholesome, organic ingredients. By working together we share resources, knowledge and expertise, while also building a strong community.
Introducing Heirloom Superfood Market
Heirloom is an organic superfood marketplace; a collaborative effort by like-minded entrepreneurs dedicated to living responsibly clean and sustainable lifestyles. Heirloom is also a platform to help local products and services become more accessible to the community. The objective of Heirloom is to foster community health, making healthy lifestyles accessible and fun.
In the superfood market, visitors can purchase organic produce, bulk ingredients, local brands and conscientiously prepared meals.Heirloom will host holistic wellness workshops, connecting people with speakers and practitioners naturopathic medicine and the healing arts in areas such as acupuncture, reiki, yoga and sound therapy.Heirloom serves as a supportive think tank and business incubator for health-minded local entrepreneurs who share the values of purity, simplicity and integrity.The founders of Heirloom support youth education and will expose our youth to the benefits of an organically fueled diet. They will have hands on learning experiences on balanced nutrition including juicing, superfoods and cooking techniques.
Lawrenceville and the Upper Strip District and surrounding neighborhoods are often referred to as food deserts, where residents are forced to either leave their neighborhoods to buy groceries, grocery shop at convenience stores or rely upon fast food or restaurant food.
According to the US Department of Agriculture, people who live in food deserts have a higher rate of obesity, diabetes, and other food-related diseases than those who have easy and ready access to abundant food. While the Central Strip District offers a variety of bulk ethnic foods, an organic health food market is something that does not exist anywhere in the surrounding area. Because The Pittsburgh Juice Company already keeps an array of bulk superfoods and produce in stock for their own ingredients, Heirloom Superfood Market is a logical step in their business development and also toward neighborhood vitality.
Pioneers of the Upper Strip District
Heirloom Superfood Market is located in the middle of two booming neighborhoods: Lawrenceville and the Central Strip District, with easy access to Route 28 from the 31st Street Bridge. By activating the 31st Street corridor we will be taking a step toward joining these neighborhoods. When the Pittsburgh Juice Company opened four years ago (three blocks from Heirloom) Lower Lawrenceville was experiencing a similar shift toward become more densely populated and pedestrian friendly. With Heirloom we are excited to provide another anchor in the growth and development of this thriving neighborhood.