Since 2010 Heather Cramer has been selling small-batch Californian olive oils and a broad selection of vinegars in Pittsburgh. What started as a weekend gig at the Pittsburgh Public Market in the Strip District's Produce Terminal Building soon turned into a full-fledged and unexpected business venture for the Maryland native with a fine arts background. With a young daughter (and two more yet to come) she wanted a job that wouldn't require childcare. Olive oil wasn't quite the trend then that it was today, but she loved the products she was selling for her former employer, who sold her the business in 2011, and wanted to keep her family in good oil; it was a risk she was willing to take. With regular trips to California to take courses at The Olive Center at UC Davis, Cramer has been able to bolster her knowledge of an industry notorious for being less than transparent, learning how to differentiate between olive varietals, how to detect defects; chemistry makeup, nutrients and health benefits, effects of storage conditions, and how to best enjoy different oils with foods. Her goal is to provide her customers not only with the best olive oils she can get from small, domestic producers, but to provide them a thorough education of the products she carries.